Many artists dream about painting in Italy. Now, as retiring baby-boomers are increasingly taking up “brush and pallet knife,” more than ever, painting in Italy is the “thing.” Every day, a new “Artist’s” tour of Italy crops up in travel sections of the newspaper and on the Internet. But there still remains a majority of artists who prefer to “go it alone.” They are independent in their artistic styles, and prefer to be independent regarding their travels in Italy . This blog intends to target these free spirited artists who still need guidance to the best places to paint, especially those idyllic gems that are little known and less traveled. Certainly, independent travelers who are not artists will also benefit from this blog.

With a few exceptions, this blog is not a guide to restaurants, lodging, rental cars, or shopping, (except for art supplies.)

Sprinkled among the posts are: my paintings, and a few Italian proverbs and poems written by notable Italian authors for whom I work as a translator.

Please visit my website to view my original art:


Giclee prints of my paintings, ranging from greeting size to poster size, can be purchased at:


Tuesday, August 4, 2009

Importance Of An Artist's Website

I recently returned from a visit to my home state of Colorado. (Yes, that’s the reason for the gap in blog-postings) While there, I had the pleasure of attending an art festival in the mountain town of Breckenridge. The art, which was primarily southwestern, reminded me of the importance of an artist’s website.
Here in Connecticut, the majority of art exhibited in galleries and festivals is New England landscapes and seascapes. When I lived in Kailua-Kona, Hawaii, tropical art was the preferred art form. Clearly, regional art is the preferred subject matter at most galleries and art festivals.
But what if your taste in art fluctuates? What if you, like me, get easily bored? Can you eke out a living painting New England landscapes in Colorado? Can you survive trying to sell tropical paintings in Connecticut? Is there a large market for Italian landscapes in Massachusetts? Probably not. So what can you do to keep coins in your pocket and creative juices flowing? Create a website.
Now, this is not a “paid for programming” ad for the host website in which I belong. But I do advocate a website if you want to reach art-lovers around the country and around the world. Selling via the Internet allows artists the freedom of diversity. No longer will you be constrained to a limited subject. Your only restrictions are those you inflict on yourselves.
My advice: Set up an art website and paint what you love.
My art can be viewed at: http://www.pamelaallegretto-franz.com/ the host site is ArtMajeur. If you go to this site, you can click on “home” and follow the instructions to setting up a website. It can be free, or if you want a few perks, it’s a minimal amount. There are numerous other artist websites available. Check them out and get connected. Don’t limit yourself to the few visitors each day in a gallery or the one-time art festival shoppers. Of course they are important, but their numbers are miniscule to the visitors you’ll get on the Internet.
Happy painting!!!

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